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Sensitivity

Sensitive Concept is an undeniable value in personal hygiene.
First created by MEGA, it aims to cover the needs of sensitive skin in the best possible way.

Sensitivity

The Sensitive Concept

The Sensitive Concept  is a definite value in personal hygiene. It was created exclusively by MEGA in Greece, with a view to offer not only top absorbancy levels, but also exceptional skin-friendliness properties.

Through consumer research, MEGA discerned the unquestionably growing need of contemporary women for protection without irritation, as well as the trend towards selecting more skin-friendly materials. In 1997 our company responded to this need by creating a true innovation: the first “Sensitive” sanitary napkin worldwide, with a hygienic skin-friendly topsheet made of fibers. The response of consumers to the EveryDay Sensitive napkin was such that EveryDay became the fastest growing brand in its category, in Greece, ever since its launch, today enjoying exceptionally high consumer loyalty.

The extra hygienic protection that EveryDay Sensitive provides is certified by the recommendation of the Greek Union of Gynaecologists and Obstetricians, as well as the Certification: “Dermatologically tested”, acquired after testing in internationally recognized dermatological institutes (France, Germany).